About Wing Siang Long Pte Ltd

WING SIANG LONG PTE LTD was first established in 1970 as WING SIANG LONG TRADING COMPANY in Singapore, serving wholesalers within the ASEAN region. In 1996, it was incorporated into Wing Siang Long (WSL) Pte Ltd. Since then we have expanded our business to the Philippines in 2004, Malaysia in 2005 and Indonesia in 2012, with plans to expand further in the Asia Pacific region.

WSL is a leading distributor of home textiles, with our core strengths in towels and bed linens. In Singapore, our products can be found in retail outlets such as Robinsons, Metro, Takashimaya, Giant, OG and Mustafa.

Having established close relationships with various European partners, we are the official distributors of well-known brands such as Calvin Klein Home, Hugo Boss Home, Yves Delorme, Olivier Desforges, Alexandre Turpault, Sanderson, Abyss & Habidecor, and Möve, among many others. WSL also develops our own private labels. In 2004, we created Kinu and Hotel Collection as a collaboration with leading Southeast Asian retailer, Robinsons.

Our products are procured from all over Europe and Southeast Asia, as well as Turkey, China, Pakistan and India. With our vast global sourcing network and sound credentials, WSL provides superior value and quality merchandise to our business partners.


To be the market leader in bed & bath.


To provide the best value & quality range of bed & bath products.


  • Outstanding Customer Service
  • Learning Culture
  • Innovation
  • Humility
  • Fostering Strategic Alliances