About PT WSL Indonesia

PT WSL INDONESIA is a provider of premium bed linen and bedding accessories in Indonesia since 2012. The company name is derived from WING SIANG LONG PTE LTD, our parent company in Singapore and a leading distributor of home textiles in the region.

In Indonesia, our products can be found in various outlets across Jakarta, Surabaya and Medan. Retailers include Metro Department Stores, Parkson, Central Department Store and SOGO, among others. Our warehouse and operations office is located in Jakarta.

Internationally renowned brands that we distribute include Hugo Boss Home, Olivier Desforges, Sanderson, Bossa, Alexandre Turpault, Valeron, Roberto Cavalli, Nina Ricci, Abyss & Habidecor, Möve, Calvin Klein Home and Kenzo. Our private labels for towels and bed linens, Canopy and Kinu, are also widely available. In addition, we offer exclusive labels, Kiff, at Parkson, and ALTO, at SOGO.

We continue to source for the finest quality of products that have been well-received by Indonesian expatriates and tourists abroad, to bring them to the fast-expanding local market. Outside Indonesia, our network of companies also has a strong presence in Singapore, Malaysia and the Philippines.


To be the market leader in bed & bath.


To provide the best value & quality range of bed & bath products.


  • Outstanding Customer Service
  • Learning Culture
  • Innovation
  • Humility
  • Fostering Strategic Alliances